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Marketing for Small Business: An Overview

By Small Business Administration

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Book Id: WPLBN0000696983
Format Type: PDF eBook
File Size: 167,071 KB.
Reproduction Date: 2006
Full Text

Title: Marketing for Small Business: An Overview  
Author: Small Business Administration
Volume:
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collection: Small Business Administration Collection
Subcollection:
Historic
Publication Date:
Publisher: Small Business Administration

Description
Government Reference Publication

Excerpt
Introduction : one of the greatest needs of managers of small businesses is to understand and develop marketing programs for their products and services. Small business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the marketing concept and performance, which directs managers to focus their efforts on identifying, satisfying and following up the customer's needs: all at a profit.

Table of Contents
TABLE OF CONTENTS INTRODUCTION THE MARKETING CONCEPT MARKET RESEARCH MARKETING STRATEGY MANAGING THE MARKET MIX MARKETING PERFORMANCE BIBLIOGRAPHY U.S. Government Publications U.S. Small Business Administration Bureau of the Census Other Agencies APPENDIX: INFORMATION RESOURCES

 

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